State Farm x TNT 22-23 Playoffs Commercial

State Fam NBA has a partnership with Turner and we did this commercial with them which played during the 2022-2023 NBA Playoffs on TNT. Not gonna lie when I was at local dive bar and watching Austin Reeves smoking GSW when this played on TV right afterwards it was a hype. Also when we shot this in Atlanta back in January 2023 when I shook hands with Reggie Miller I did not wash my hands for a couple of hours because thought maybe I’ll shoot 3s better…. I didn’t though but was still pretty cool.

The commercials and the socials were done alongside Yotam Ohayon

State Farm TikToks, Reels, and other social

We also created a series of social pieces for Jake of State Farm that capitalized on his presence and some of the stars from the 2022-2023 NBA season to further tell the story and all the “What Ifs” of basketball.

We started with TikToks and Reels then social posts such as What if Boban dunked? to then gamified snapchat lens where you could finally answer the question what if YOU were Chris Paul as a race walker?

Awards

Clio sports 2023

• State Farm “What If” Campaign - Bronze Winner